Values and Mission


Retain our leadership position as the Home of Motor Sports in the region while demonstrating focused commercial progress & performance.

  • Our Pride: Bahrain, BIC and Formula 1
  • Our Passion: Motor Sport, Road to Fame and You before me
  • Our Performance: Accountability, Employee First, Service as the Core and 3BL BIC’s Vision
  • Races/Events: Increasing the business volume & the commercial viability of all the existing races while conceptualizing innovative new regional & local races which are commercially relevant in our target markets & customer segments.
  • Innovative Corporate products (including karting, 4×4, drag): Aggressive penetration into the key organizations in the Bahrain & Saudi market – customized & Targeted value proposition’s
  • Retail Products (including karting, 4×4, drag): More targeted promotion of the retail products along with innovative pricing to ensure 100% capacity utilization
  • Sponsorship & other new revenue streams: Optimizing the current Sponsorship model while simultaneously newer ‘win – win’ models reaching out to be a broader range of customers.