Sherif Al Mahdy is the Commercial Director at Bahrain International Circuit. He took on his role in 2012 and has helped revamp the commercial proposition at “The Home of Motorsport in the Middle East”. His responsibilities cover all aspects of commercial development at the Circuit, including major events, corporate and retail sales, sponsorship and merchandise. Prior to this, Sherif was BIC’s Senior Manager of Sporting and Championships for close to six years. He played a key role in the rise of several national and regional championships, including the Chevrolet Supercars Championship Middle East, the Porsche GT3 Cup Challenge Middle East and the BIC 2,000cc Challenge. In particular, his work to help bring Lechner Racing to Bahrain led to the creation of the most professional and successful one-make GT series in the region, which is still going strong to this day.