Chief Commercial Officer
Sherif Al Mahdy is the Chief Commercial Officer at Bahrain International Circuit. He took on his position in 2022, having previously held the role of Commercial Director for ten years. Over that time, has helped revamp the commercial proposition at “The Home of Motorsport in the Middle East”. His responsibilities cover all aspects of commercial development at the Circuit, including major events, karting, corporate and retail sales, sponsorship, merchandise and marketing and PR. Prior to his commercial role, Sherif was BIC’s Senior Manager of Sporting and Championships for close to six years. He played a key role in the rise of several national and regional championships, including the Chevrolet Supercars Championship Middle East, the Porsche GT3 Cup Challenge Middle East and the BIC 2,000cc Challenge. In particular, his work to help bring Lechner Racing to Bahrain led to the creation of the most professional and successful one-make GT series in the region, which is still going strong to this day.