Y. K. Almoayyed & Sons and BIC announce major new three-year Partnership

Y. K. Almoayyed & Sons and BIC announce major new three-year Partnership

  • Y. K. Almoayyed & Sons will be the Official Track Transportation and the Official Experience Partner for Bahrain International Circuit until 2024.
  • The partnership agreement was signed between Mr. Mohammed Almoayyed, Director, Y. K. Almoayyed & Sons, and Bahrain International Circuit’s Chief Executive Officer, Shaikh Salman bin Isa Al Khalifa.

Bahrain (March 23, 2021) – Y. K. Almoayyed & Sons (YKA) announces a major new partnership with Bahrain International Circuit (BIC), making it an official partner of the circuit for three years to 2024.
The broad ranging partnership will offer significant benefits to both parties, enabling Y. K. Almoayyed & Sons to have a major presence at one of the leading motorsport venues in the world, whilst also allowing the Circuit to develop new customer experiences alongside some of the leading car brands in the world.

The partnership agreement was signed in an official ceremony on March 23 at the circuit by Mr. Mohammed Almoayyed, Director, Y. K. Almoayyed & Sons, and BIC’s Chief Executive Officer, Shaikh Salman bin Isa Al Khalifa, in the presence of BIC Chairman Arif Rahimi and senior management and officials from both organizations.

Commenting on this landmark partnership with BIC, Mr. Alok Gupta, Y. K. Almoayyed & Sons’ Chief Executive Officer said, “We are extremely proud to have entered into this partnership with BIC, the internationally acclaimed host of world-class motor sporting events. We look forward to a sustainable and long-standing association with BIC which I am sure this partnership will create a great synergy with our varied range of global automotive brands”.

Gracing the occasion, Mr. Mohammed Almoayyed, Director, Y. K. Almoayyed & Sons stated, “It is indeed a matter of great honor and prestige for us to be the official partner of BIC for the coming 3 years and we are hopeful that this alliance will further cement our role in working together with BIC to ensure its growth to be one of the top destinations for globally renowned motorsports in the world. We are extremely positive about the success of this partnership and I see no reason for it to not extend beyond 2024”.

Shaikh Salman bin Isa Al Khalifa, Chief Executive Officer of Bahrain International Circuit said, “It is a great honour to welcome Y.K. Almoayyed & Sons as our latest official partner at the circuit. The partnership between us is a natural fit for both parties and we are sure it will deliver significant mutual benefits over many years. This prestigious and diverse business group of Bahrain has long been synonymous with quality automobiles in the Kingdom and we look forward to working with them across our business, including the development of new customer experiences. Overall, we believe the partnership will further strengthen BIC’s presence as the Home of Motorsport in the Middle East”.

About Y.K. Almoayyed & Sons

Y.K. Almoayyed & Sons Co. is a diversified business group based in the Kingdom of Bahrain that consists of Y.K. Almoayyed & Sons, Ashrafs, Almoayyed Contracting Group, National Concrete Co. and Almoayyed Properties. They operate under the strong leadership of its Chairman, Farouk Yousif Almoayyed, and are guided by the principles of its late founder, Yousif Khalil Almoayyed.

Y.K. Almoayyed & Sons has long been synonymous with quality automobiles in the Kingdom of Bahrain and has consistently set the standards for excellence, not only in sales, service, and spare parts but also in customer service and satisfaction.

Beginning in 1968, Y.K. Almoayyed & Sons Co. has represented and is the sole distributor for Nissan in Bahrain. Since then, the company has also become the sole dealer for world-class automotive brands like Infiniti, Renault, Ford and Lincoln.

About Bahrain International Circuit

Located in the heart of the Sakhir desert, Bahrain International Circuit is a unique and contemporary facility that is synonymous with the highest levels of global motorsport. It features five different track layouts, a world-class karting venue, a specially designed off road course, as well as extensive hospitality and conference facilities. The circuit first saw life in 2004 when the first-ever Formula 1 Grand Prix took place in the country, making it the first-ever track in the Middle East to host the Formula 1 World Championship. Bahrain International Circuit hosts over 400 events annually and continues to attract motorsport enthusiasts from all over the world, serving as a platform that encourages the growth of motorsports in the region.