your perfect showcase
Bahrain International Circuit (BIC) stages the world’s most high-profile racing events and attracts an audience of millions from around the world. What a fantastic opportunity to showcase your company, brand and/or products.
BIC has several tailored strategic packages to help any organisation meet its business objectives.
Our Sponsorship categories
- Circuit sponsorship
- International events sponsorship
- Local/regional events sponsorship
- Driver sponsorship
- Trophy sponsorship
All these packages have global reach.
BIC provides a tremendous promotional and marketing platform to heighten brand awareness, shape consumer attitudes and differentiate your products or services from the competitors. Most importantly, we deliver returns greater than your investment.
We help achieve your business goals through:
Brand exposure
On high-profile race days the world’s media is focused on BIC. With this spotlight comes a rare opportunity to expose your brand or product to millions. BIC’s track-signage opportunities offer exposure on grandstands, bridges, barriers and other strategic spaces with global visibility.
Product association
By placing your products at BIC, you give your consumers and prospective clients the opportunity of trying or experiencing them hands-on. In doing so, your products' abilities will be demonstrated to a live audience at the circuit. Furthermore, the products will be established as an essential part of any BIC event or operational activity.
Public relations
BIC’s symbiotic relationship with the international, national and local media guarantees your organisation large and effective coverage in your related market segment. To prove it we offer a full PR report and digital photo gallery after each event.
Business to business
BIC is the biggest and most active exhibition centre in the Middle East. It’s the ideal venue to meet and network with prospective clients and business partners during race days. BIC’s luxurious hospitality suites offer an exclusive ambience and a personalised service to clients while they watch international races and socialise with business partners.
Marketing exposure
As well as the massive exposure your brand receives with on-site sponsorship, BIC ensures brands and products receive maximum visibility in related advertising campaigns. Sponsorships also give you the rights to use high-profile racing events or the BIC as part of your PR materials and communications.
Hospitality
Sponsors and prospective clients receive exclusive hospitality at BIC’s luxurious settings as well as a personalised tour of the world’s most advanced circuit. An easy and cost-effective way to entertain, meet and network with business partners.
Ideal Launching Pads and Merchandise Opportunities
We provide exclusive opportunities and platforms to to launch, promote and advertise your products as well as the ideal place to expose your merchandise and bring your target consumers in direct contact with your products.
We go that extra mile in building a personal relationship with our sponsors and ensure that your brand or product gets maximum exposure around the world.
Branding Opportunity
Consider this your opportunity to place your brand directly in the international spotlight. With several international and national racing events receiving huge amount of media coverage ,it just makes sense to advertise at the Bahrain international Circuit Secure your space today. For just BD 40 per meter , you can put your brand on the international podium for less than you think.
For more information about Branding and other Sponsorship opportunities please contact us.
Tel: +973 17451007 or Email: sponsorship@bic.com.bh